Byron Reeves - IORG Member bio page

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Byron Reeves

Professor of Communication, Stanford University

Byron Reeves is the Paul C. Edwards Professor of Communication at Stanford University, Co-Director of the new H-STAR Institute at Stanford (Human Sciences and Technology Advanced Research), and Faculty Director of the Stanford Media X Program within H-STAR.

He is an expert on the psychological processing of media in the areas of attention, emotions, learning, and physiological responses, and is co-author of The Media Equation: How People Respond to Computer, Television and New Media Like Real People and Places. His research has been the basis for a number of new media products for companies such as Microsoft, IBM, and Hewlett-Packard, in the areas of voice interfaces, automated dialogue systems and conversational agents. He is currently working on the applications of multi-player game technology to the conduct of serious work, including the application of virtual economies, inspired by games, to problems of information overload.