Sigal Louchheim - IORG Member bio page

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Sigal Louchheim

Usage Partnering & Evangelism, Intel Corporation

In a nutshell: Throughout most of our history, the lack of access to data hindered our advancement. In recent years that has changed drastically, and now we find ourselves inundated by data from an increasing number of channels; we are now hindered by the information overload, and must find a way to address it.

More Detail: My background is in interestingness, a branch of data mining focused on determining the interesting patterns. More recently I've been focusing on how to create desirable offerings, ones that end users and customers find compelling.

   There is only one good, that is knowledge; there is only one evil, that is ignorance.
   -Socrates

        and,

   We are drowning in information and starved for knowledge.
    -John Naisbitt

together point at the importance of information overload work: we need access to data, information and knowledge, but not all of it, all the time. While technological advancements have increasingly made data and information more available to us, the ethics and etiquette of how to apply it has not kept up with these advancements. And the people at the end of the fire hose are being inundated and suffering under the burden; productivity loss, "think time" loss, and reduced quality of life are some of its impacts. They are clear individually, but also exist for businesses that are indirectly impacted by it, and societies where strategic disadvantages are being created.

   Though science can cause problems, it is not by ignorance that we will solve them.
    -Isaac Asimov

Let's do it!